While not as prestigious as the Nobel Peace Prize (smile), we decided to honor a special Pentax photographer with the 2008 Pentaxian Award. It gives me great pleasure to give this first Pentaxian award to Lance Blackburn of Australia.
Lance first coined the phrase "LBA" or Lens Buying Addiction in November 2004. As quite a few of us in marketing at Pentax USA are very active in monitoring photography forums, we really loved this phrase and have referred to it in many of our print and web campaigns for the past year. For anyone that's interested in seeing the origin of this acronym, here's the link to Lance's original post:
As Lance explained to me, he first referred to this affliction many of us have about acquiring more lenses as "Pentax Lens Buyers Anonymous" and later shortened or refined the term to simply be "Lens Buying Addiction"
In recognition of Lance's contribution, we've given him a new K20D, as pictured above. And to help ease the pain of his own struggle with "LBA", we'll be sending him the new DA* 300mm f/4.0 lens as soon as it ships.
Lance, thanks for your creativity, your passion for photography and being a true Pentaxian!