March 11, 2008

2008 Pentaxian Award



While not as prestigious as the Nobel Peace Prize (smile), we decided to honor a special Pentax photographer with the 2008 Pentaxian Award. It gives me great pleasure to give this first Pentaxian award to Lance Blackburn of Australia.


Lance first coined the phrase "LBA" or Lens Buying Addiction in November 2004. As quite a few of us in marketing at Pentax USA are very active in monitoring photography forums, we really loved this phrase and have referred to it in many of our print and web campaigns for the past year. For anyone that's interested in seeing the origin of this acronym, here's the link to Lance's original post:



Lance's "LBA" Post


As Lance explained to me, he first referred to this affliction many of us have about acquiring more lenses as "Pentax Lens Buyers Anonymous" and later shortened or refined the term to simply be "Lens Buying Addiction"


In recognition of Lance's contribution, we've given him a new K20D, as pictured above. And to help ease the pain of his own struggle with "LBA", we'll be sending him the new DA* 300mm f/4.0 lens as soon as it ships.


Lance, thanks for your creativity, your passion for photography and being a true Pentaxian!

29 comments:

  1. Congratulation Lance.

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  2. WooHoo, congrats Lance, Your eye and talent will not be wasted on such a great camera !!

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  3. From LBA term creation to LBA shots, Lance is truly the top Pentax promoter in the forums.

    Chris Gunn.

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  4. Wow. Thanks for the post. I have only recently followed the forums as I labor over my purchase choices for my first dSLR. Lance and others in the forums are very insightful and fair in their postings.

    It is very cool to award a person for their participation in the community AND it is very cool that the president of the company have a blog!

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  5. Kudos for Pentax and Ned. An entirely deserved award for Lance. Compliments from Busiko.

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  6. Congrats Lance, well deserved as you have done much to promote Pentax.

    Anyone every notice...LBA could stand for "Lance Blackburn of Australia" ;-)

    Mike

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  7. Wow that's nice of you guys! I noticed your also sponsoring one of the jpg magazine themes and giving the winner a k20d + da* 16-50mm f/2.8.

    You guys produce the best stuff around in my eyes!
    I want to put the k20d to the test at the glastonbury festival (VERY FAMOUS MUSIC/ARTS FESTIVAL IN THE UK) this year and was wondering if you could help me borrow some kit ned? Pentax UK seem to be a little non existent!?

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  8. Congratulation Lance. I didn't know that LBA was started by you. That was a strike of genious.It changed Pentax's landscape forever.

    As for you Mr. Bunnell, you have a fantastic sense of marketing.

    Go Pentax

    Regards,

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  9. well done Lance and very generous Ned :)

    now, Ned, FWIW, I have sold a lot of Pentax DSLR's and lenses over the past 4 years so, ah, I was, ah, wondering ....... ;D

    Cheers and congrats again,

    :D

    jack simpson

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  10. Congratulations, Lance!

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  11. Congrats Lance
    Now lets see some pics...

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  12. Is this going to be a annual thing or a once off thing?

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  13. Big congrats to Lance and also to Pentax for such a gesture.

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  14. Great to hear, Lance... More than deserved ;)

    (from a fellow addicted... SilvioIDS on "that" forum)

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  15. hehe!

    Well deserved, Lance!
    Well delivered, Pentax!

    The Lance Blackburn Acronym.

    Should have its own page in Wikipedia!

    Best,
    Jostein

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  16. Congratulations, Lance! And way to go, Ned! That was a very nice act for great guy!

    Russ

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  17. Wow, you couldn't give it to a nicer guy!

    Congratulations Lance,

    Scot.

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  18. Anonymous2:20 PM

    Congrats are in order to you mate,
    Well done and enjoy those fantastic pieces of equipment!
    Pentax, you've done it again!

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